Challenge: Organizing and Automating Driver Enrollment for Let’s
Let’s, a platform based in Niterói, Brazil, was designed as a fair alternative for ride-hailing drivers, addressing the exploitative nature of traditional platforms. Built on the principles of solidarity economy, Let’s aimed to redistribute income and offer tangible benefits to its drivers. However, with the platform growing rapidly, the team faced significant challenges in managing driver data and maintaining effective communication with its members.
Strategy: Building a CRM to Streamline Driver Registration and Segmentation
Our team’s mission was to develop an efficient CRM system that could handle the enrollment of thousands of drivers seamlessly while also ensuring personalized communication at every stage of the process. From collecting driver information to sending confirmation emails and delivering customized membership cards, the system had to operate smoothly without any manual intervention.
We also implemented geographic segmentation within the CRM, allowing Let’s to group drivers by their location. This would enable more targeted communications, helping the platform stay relevant and connected with its members across different regions.
Implementation: Automating Enrollment and Communication Workflows
To achieve this, we built a robust CRM that automated every step of the registration process. From receiving driver details to sending personalized confirmation emails, the CRM ensured that each driver was welcomed into the community with a custom membership card, complete with their name and vehicle details.
We also set up email marketing campaigns and newsletters tailored to specific geographic segments. This allowed Let’s to communicate updates and relevant news to drivers based on their location, strengthening the platform’s relationship with its users.
Execution: Email Marketing Campaigns and Newsletter Setup
After the CRM was in place, we launched a series of automated email marketing campaigns and regular newsletters to keep drivers informed about platform updates, benefits, and new initiatives. These communications not only kept drivers engaged but also reinforced their sense of belonging to the Let’s community.
Result: 4,000 Drivers Registered Without a Single Glitch
Thanks to the streamlined CRM system and targeted email campaigns, over 4,000 drivers successfully enrolled in the platform without any registration issues. This gave Let’s a well-organized and engaged driver base, providing a strong foundation for further growth and ensuring the platform’s mission of fairness and solidarity remained front and center.